Social Media Management
Social Media Management
Social Media Management
Social Media Management
BUILD SOMETHING YOU LOVE
STRATEGY
STICKING TO THE PLAN OF ACTION
1. WE AUDIT YOUR BRAND’S ONLINE IDENTITY TO SEE WHAT IS AND IS NOT WORKING.
2. DEFINE GOALS AND ESTABLISH YOUR TARGET AUDIENCE TO ENGAGE.
CONTENT CREATION
WE CREATE CONTENT DIFFERENT
1. OUR COPY IS COMPELLING, ACTIVE, LIFESTYLE DRIVEN AND SEGMENTED TO BUILD DATA FOR FUTURE POSTS.
2. EVERGREEN CONTENT PLAN:
CONSISTENT PHOTO + VIDEO SHOOTS TO DISTRIBUTE ACROSS SOCIAL MEDIA PLATFORMS.
DISTRIBUTION
WITH ATTENTION COMES RESPONSIBILITIES
1. CONSISTENT MEDIA PRODUCTION. WE COLLABORATE WITH YOU TO CURATE ON-BRAND BESPOKE CONTENT FOR YOUR AUDIENCE.
2. ALWAYS ACTIVE! RESPONDING TO DIRECT MENTIONS, SEARCHING FOR PEOPLE TALKING ABOUT KEYWORDS, STARTING CONVERSATIONS AND INTERACTING WITH YOUR PROSPECTS WE WILL BUILD INFLUENCE, AUTHORITY AND MAKE ADVOCATES WITH YOUR BRAND.
WE WORK TO CONNECT YOUR BRAND VIA CROSS PROMOTIONS, PARTNERSHIPS, INTERACTIVE OPPORTUNITIES AND ADVERTISING.
Build your brand
Social media ads can align well with any existing type of social media activity you’re doing and vice versa. It’s all about ensuring a clear brand message shines through. During our digital asset creation phase, we will create and use video and photos to bring in prospects. If a new customer discovers you via an ad, they may want to review your organic social activity before forming a final opinion. We make sure everything we post on social media reflects your brand – whether it’s organic or paid activity.
Do more
Once your ads are finely tuned, we set them up, let them run and tick over. This means you can spend less time and effort on online marketing and focus elsewhere across the business. Us on the other hand, will monitor and refine them to continue making them a success.
TRACK
Each social media channel offers helpful built-in analytics to show what’s working best and areas for improvement. We correlate your ads against your site traffic and sales figures, bookings and appointments and use this data to split test, benchmark and exceed goals.
We keep a close eye on your competition – are they running ads? Where? What forms of online advertising are the using? Instagram, Facebook and YouTube advertising? Maybe they’re using LinkedIn Advertising? Are they getting much visible engagement? We will record all this information and use it to launch our first set of ads and give them the best possible opportunity to achieve your goal.
Social Media Marketing or paid search?
Paid search such as Google Adwords helps potential customers find you, while paid social ads are more pro-active – it helps your business find new customers. You go to them. If the budget is available, it’s worth investing in both. If a choice has to be made, social advertising makes a strong case due to the scale and targeting options.
Video is the best.
Over all, video is the most potent and consumable information that you can share with you potential clients. It’s the combination of stimulating your potential clients senses while providing solutions, making emotional connections through stories through the use of all the online mediums both when and where you customers are looking.
SOCIAL PLATFORMS
SOCIAL PLATFORMS
BRANDS WE LOVE AND WORK WITH
